It's not so much a brand, AE is a way of life.

I started Athletic Endeavours with one thing in mind: to support every individual’s best effort. After nearly 30 years of service, I’ve never believed more in the company than now, and I am extremely proud of having influenced the lives of others as coach and personal trainer over these many years.

To celebrate the idea of “Athletic Endeavours”, in combination with a long passion for cycling, I’ve partnered with Jakroo Canada to produce a AE-branded cycling kit for 2021. Made from the best materials and produced by a fine local company, Jakroo, the Athletic Endeavours Cycling Kit has a soft, subtle, but substantial fabric feel, offering great support, superb chamois, and an anatomical fit with curved fabric lines and flat seams through out.