Meet Our Sponsors: Canadian Tire

Retail giant Canadian Tire lends its support to Athletic Endeavours' multi-sport endurance camp,
proving that healthy community initiatives big and small are worthy causes for this national icon.

When I reached out to my local Canadian Tire I had a question and a hope.  I wondered if a large retailer would be inspired to support a healthy activity like a multi-sport training camp, and I hoped they would see the merit in supporting in some way a dozen fit and healthy people who were descending on Penticton to ride, run, and swim their guts out for a few days. To my surprise, one of the executives of the local CT store is an endurance sport enthusiast who wholeheartedly agreed to loan his support to our training camp. Wow! Nice.

A big thanks to Canadian Tire for donating Kenda brand Urban Tires, 700 x 25. I’ve used Kenda tires for years as my main mountain bike tires (their Small Block 8’s) so I LOVE the brand. Kudos to Canadian Tire for their gift 🙂