For 5 days in July, a small “community” of 10 athletes, 1 coach, and at least a couple of important volunteer helpers, comes together in Penticton for the 2020 Athletic Endeavours Multi-Sport Endurance Camp. It’s not a big event as events go, a small, personal event that many companies would chose to pass on in favour of bigger fish, greater exposure. So, we really appreciate those companies who, when approached for sponsorship, wholeheartedly agreed to support us in some way. Through their sponsorship, through the gifts of product these companies provide our camp participants, they build rapport and a strong positive awareness of the company’s support for sports-based health initiatives, like our camp.